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Special project on tourister.ru
All roads lead to
the Vologda region
the Vologda region
"Pocket" guide for independent travelers around the region
June - August, 2021
Client: Department of Culture, Tourism and Cultural Heritage Protection of the Vologda region
The Vologda Region is the whole Russia in miniature! A special project on Tourister.ru presents an exciting weekend route passing through three cities: Vologda, Totma and Veliky Ustyug.
Results
3 713
Project pages views
2 450
Unique visitors
165
Tourists already visited the Vologda region
Task
To form the image of the Vologda region as an all-season travel destination, not just for New Year's visit.
To present tourist opportunities and infrastructure of Vologda, Totma and Veliky Ustyug in the format of a comfortable route.
To tell about different types of logistics in the region: for automobile tourists coming from Moscow, Leningrad and Kirov regions + Ural, and for those who prefer trains or planes.
To inspire tourists to plan a trip to the Vologda Oblast in 2021.
To present tourist opportunities and infrastructure of Vologda, Totma and Veliky Ustyug in the format of a comfortable route.
To tell about different types of logistics in the region: for automobile tourists coming from Moscow, Leningrad and Kirov regions + Ural, and for those who prefer trains or planes.
To inspire tourists to plan a trip to the Vologda Oblast in 2021.
Solution
Special project on the website for active travellers Tourister.ru, presenting the Vologda region as an all-season travel destination.
Visitors of the project are invited to go along the route that includes visits to Vologda, Totma and Veliky Ustyug.
Visitors of the project are invited to go along the route that includes visits to Vologda, Totma and Veliky Ustyug.
Tools
Landing page development on Tourister.ru.
Travel Data-Driven technology based advertising campaign (automated placement of display ads) on target audience of travelers from June to August 2021.
Travel Data-Driven technology based advertising campaign (automated placement of display ads) on target audience of travelers from June to August 2021.
