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special project
Almaty Region
Wonders of the world are near
June - December, 2020
Client: Department of Tourism of Almaty Region
A special online project on Tourister.ru portal for travelers about Almaty region and its all-season tourism product. The project includes an inspiring visual presentation of the region's unique natural, cultural
and historical sites, as well as basic information on the destination, intuitive navigation and user-friendly booking widgets. All this gives the project visitors a complete picture of the vacations in the region
at any time of the year.
and historical sites, as well as basic information on the destination, intuitive navigation and user-friendly booking widgets. All this gives the project visitors a complete picture of the vacations in the region
at any time of the year.
Results
34 012
Project pages views
7 175
Unique visitors
1 292 842
Web impressions
Task
To show the variety of travel opportunities in Almaty region and inspire tourists for a trip to there, even during the off-season.
To provide tourists with information on specific tourism activities in the region at any time of the year, as well as flights and hotels prices. To give them convenient booking tools (widgets).
To provide tourists with information on specific tourism activities in the region at any time of the year, as well as flights and hotels prices. To give them convenient booking tools (widgets).
Solution
Creation of a special project on Tourister.ru portal about travel options in Almaty region at any time of the year.
Conducting an advertising campaign on the platform and promoting the project with Travel Data-Driven technology to the audience of tourists who are considering to spend their vacations in Russia or the CIS countries.
Conducting an advertising campaign on the platform and promoting the project with Travel Data-Driven technology to the audience of tourists who are considering to spend their vacations in Russia or the CIS countries.
Tools
A landing page development on Tourister.ru platform, conducting an advertising campaign using Travel Data-Driven technology (display advertising automated placement) from June to December, 2020. Promo campaign on the portal with the following promotional tools:
- Banners
- Teaser "Read Also"
- Publication on the portal's main page
- Block "Special Project"
- Super button.
