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Task
To create a project for B2C audience about tourism in the Far Eastern regions, which would unite Primorsky Krai, Kamchatka and the Republic of Buryatia.
To present unique locations of the Russian Far East, make an overview of hotel bases, transport, tours and excursion programs of the destination.
To present unique locations of the Russian Far East, make an overview of hotel bases, transport, tours and excursion programs of the destination.
Solution
Interactive special project creation on Tourister.ru portal, with access to online and recorded presentations, a map of the region, information about the natural, ethnocultural, gastronomic and logistic features of Buryatia, Kamchatka and Primorye, as well as reviews from experienced travelers and articles about each destination.
Tool
Creation of a project, placing banners and promotional tools on Tourister.ru portal. Advertising campaign period: July - August 2020.
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