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B2B ONLINE PROJECT
Flanders and Brussel
Avant-garde heart of Europe
visitflanders.profi.travel
June — July 2018
Clients
Tourist Office for Flanders - Brussels
Task
Increasing awareness on the little-known part of Belgium - Flanders; attracting B2B audience and provide them with sales trainings in the following aspects - regional specifics, value of the destination from cultural, gastronomic, entertainment points of view. Announcement of the impressive cultural program.
Solution
Development of the project website about the main cities of Flanders, including Brussels, with the detailed information about landmarks, gastronomic spots, shortlisted hotels and recommendations for travel agents. The separate part of the online project website was devoted to the most significant events of Flanders, including the art project "The Flemish Masters" launched in 2018. 3 learning webinars and the overview of the special offers of 11 tour operators were integrated into the project.
Project Structure
Tourist Office for Flanders - Brussels
Task
Increasing awareness on the little-known part of Belgium - Flanders; attracting B2B audience and provide them with sales trainings in the following aspects - regional specifics, value of the destination from cultural, gastronomic, entertainment points of view. Announcement of the impressive cultural program.
Solution
Development of the project website about the main cities of Flanders, including Brussels, with the detailed information about landmarks, gastronomic spots, shortlisted hotels and recommendations for travel agents. The separate part of the online project website was devoted to the most significant events of Flanders, including the art project "The Flemish Masters" launched in 2018. 3 learning webinars and the overview of the special offers of 11 tour operators were integrated into the project.
Project Structure
- Section about the destination specifics
- Overview of the main cities and routes in Flanders
- Event
- Special offers of 11 tour operators
- Online academy
Results
11 073
page views
1 348
unique users
2 515
visits
