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online exhibition
9 — 11 of August, 2021
RED Arabian
Online exhibition of Russia's tourism potential for the travel professionals from Arabian countries. For three days, participants from the UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar have been studying the tourism potential of Russian regions at virtual stands and during the exhibitors' online presentations, and establishing business partnership.
The organizer of the online event is Profi.Travel media holding, with the support of:
Первое крупномасштабное мероприятие по въездному туризму для профессионалов индийского туристического бизнеса. В период глобальной пандемии, онлайн-выставка позволила масштабно представить туристический продукт российских регионов. Она вызвала огромный интерес как со стороны индийских туристических компаний, так и дополнительной аудитории профессионалов туризма из Непала, Бангладеша, Шри-Ланки, США и других стран мира.
registered visitors
Russian regions
Increasing the export of tourist services and the development of inbound tourism are among national priorities of the Russian travel industry. At the moment we consider the Arab countries as major destination markets in this sense. With the launch of the unified e-visa system, we expect an increase in demand from Arab tourists for travel to the regions of Russia. And for sure, we hope the events within the framework of RED Arabian project will also have an additional stimulating effect for them to visit our country in the near future.
Demyan Smilevets
Head of Rosturizm Directorate of International Cooperation
Exhibitors of RED Arabian:
4 stages of organisation
RED Arabian 2021
RED Training stage
travel business representatives
Before the start of RED Arabian online exhibition, representatives of travel business of the participating regions took part in a special training program, where they learnt more about work with the Arab tourists and B2B partners. Tour operators got acquainted with the specifics of receiving travelers from the Persian Gulf countries, accommodation, meals and the formation of excursion programs. Besides, the exhibitors received recommendations on how to present their travel product to Arab colleagues, taking into account their needs and interests.
experts of Arabian countries
Advertising campaign
Promotional campaign of the project
RED Arabian 2021 advertising campaign was run on the event partners' resources - "Russian Emirates" media group, Flydubai and Emirates airlines.
Рекламная кампания RED India 2020 была проведена в ведущих туристических и информационных СМИ Индии, а также на ресурсах партнера мероприятия - Русского Информационного центра в Индии.
Presentations and business program
Online presentations
Representatives of 20 companies from 4 Russian regions held their online presentations for travel professionals from the Persian Gulf countries. Saint-Petersburg, Kamchatka region, the Republic of Chechnya and Krasnodar region presented travel options of the destinations adapted for the Arab market.
online presentations
Business program
Experts from the Federal Agency for Tourism of the Russian Federation, Flydubai airlines, Saint Petersburg Convention Bureau and Russian Union of Travel Industry took part in the official opening ceremony of the online exhibition.
Also, as part of the business program, there was a broadcast dedicated to the MICE potential of Russia, one of the most promising areas for cooperation with the countries of the Middle East.
registered visitors
Saint Petersburg Committee for Tourism Development and Saint Petersburg Convention Bureau became the general partners of the online exhibition. The whole presentation day within the event was dedicated to the northern capital of Russia.
companies participated in the networking
Significant players in the destination's tourism market such as Holidays by flydubai, Al Rais Travel Agencies LLC, Seera Travel Group, ITL World and Dnata were among the participants of the online exhibition. Profi.Travel's own networking system helped to convert interest in cooperation into concrete partnership agreements.
face-to-face meetings held within the event
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