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ADVERTISING CAMPAIGN ON PROFI.TRAVEL PORTAL
JA Manafaru Maldives
January — February, 2021
Client: JA Manafaru Maldives
Task
To announce the reopening of JA Manafaru Maldives resort and Manafaru Island after its force majeure closure in December, 2020.
To present the infrastructure and tourist opportunities of the island and hotel complex, safety and disinfection measures.
To increase JA Manafaru Maldives tours sales and the tourist flow to Manafaru in general.
To present the infrastructure and tourist opportunities of the island and hotel complex, safety and disinfection measures.
To increase JA Manafaru Maldives tours sales and the tourist flow to Manafaru in general.
Solution
To conduct an advertising campaign on Profi.Travel portal. To choose those informational and media formats that would allow the most complete and diverse presentation of JA Manafaru Maldives resort. To convey the idea of a safe and comfortable stay in the hotel complex.
Tools
The advertising campaign on Profi.Travel portal included:
- 2 individual e-newsletters
- top news publication
- top article
- branding of the portal's main page and daily e-digest
- exclusive webinar
Results
over 5 450
news and articles views
over 200
webinar's views online and in the archive
4,85 %
e-newsletters open rate
Advertising campaign tools
Media advertising
Branding of the portal's main page
Media advertising
Branding of daily e-digest
