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advertising campaign on Profi.Travel portal
New Year's holidays in the Perm region
December 7 — 15, 2020
Client: Tourist Information Center of the Perm region
Task
To inspire tourists choosing a vacation in Russia and motivate them for a winter trip to the Perm region. To tell about winter holidays in the region, festive events, as well as gastronomic and cultural features of the destination. To give an overview of the Perm region ski resorts.
Solution
To conduct the advertising campaign on Profi.Travel portal. To choose those informational formats that would allow the most complete and diverse presentation of the tourism product of the region.
Tools
The advertising campaign on Profi.Travel portal was prepared in two weeks, and included:
- 6 articles
- 3 news publications
- 1 e-newsletter
Results
4 788
articles views
2 256
news publications views
3,3 %
e-newsletter open rate
