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PROFI.TRAVEL B2B
Profi.Travel commercial
(informational, text)
materials rubricator
News
Briefly about the important
News publication
News publication is a short informational text about a special offer, a company/region event, invitation to the event or a short report on its results. One topic is in focus only. Example
News publication is a short informational text about a special offer, a company/region event, invitation to the event or a short report on its results. One topic is in focus only. Example
Maximum number of characters - 3000, recommended - 2000
Tasks which can be solved:
- Up to 5 links
- Up to 3 pics
- KPI — 400-700 views
Tasks which can be solved:
- Maintaining a constant contact with a target audience by regular information about a life of a company, country, region
- Special commercial offers promotion
- Invitation to an event
E-newsletter
E-newsletter is a short informational message about a special offer, event
of a company or a region, invitation to an event. May contain a call to action
and design elements prompting to action (buttons).
E-newsletter is a short informational message about a special offer, event
of a company or a region, invitation to an event. May contain a call to action
and design elements prompting to action (buttons).
Maximum number of characters - 1200.
Tasks which can be solved:
- Up to 5 links
- Up to 3 pics, recommended number - 1
- KPI — 75-85 000 subscribers, 3,5 - 5,5% open rate
Tasks which can be solved:
- Promotion of specific commercial offers
- Invitation to cooperation
- Invitation to an event
Top box in the daily e-digest
A short informational message about a special offer, event of a company
or a region, invitation to an event in a format of announcement included
into daily Profi.Travel e-digest.
A short informational message about a special offer, event of a company
or a region, invitation to an event in a format of announcement included
into daily Profi.Travel e-digest.
Tasks which can be solved:
Characteristics:
- Sales support
- Invitation to cooperation
- Invitation to an event
Characteristics:
- Maximum number of characters - 600
- Up to 3 links
- No pictures
- KPI — 75-85 000 subscribers, 3,5 - 5,5% open rate of the digest
Promotional articles
Tourism product is in focus
Characteristics:
- Maximum number of characters - 5 000, recommended - 3 500
- Up to 10 links
- 3-6 pictures
- KPI — 1 000 -1 500 views
Profi advice: hotel, territory, facility, IT-solution
The presentation of an object, region, destination or product is supported by graphically highlighted quotes from 1-2 experts of a company/region. They give their evaluation and recommendations for facility's use or sales. Example
The presentation of an object, region, destination or product is supported by graphically highlighted quotes from 1-2 experts of a company/region. They give their evaluation and recommendations for facility's use or sales. Example
Tasks which can be solved:
- Product presentation and positioning, recommendations for sales, training
Facility introduction
A brief description of a hotel, facility, resort, giving a general idea of its infrastructure
and characteristics. Example
A brief description of a hotel, facility, resort, giving a general idea of its infrastructure
and characteristics. Example
Tasks which can be solved:
- Presentation and positioning of a product, training
Experience exchange
An article with expert's comments. A solution of a specific task, problem or a story about the features of a region, resort, hotel becomes the informational reason of the article.
For example, «How we have taught people to glamp». Example
An article with expert's comments. A solution of a specific task, problem or a story about the features of a region, resort, hotel becomes the informational reason of the article.
For example, «How we have taught people to glamp». Example
Tasks which can be solved:
- Sales techniques training, introduction of a new innovational product or technology
Partnership
Description of a special offer, contest, loyalty program, partnership invitation, clarification
of the partnership terms. The article can be either on behalf of an expert or in
an impersonal format. Example
Description of a special offer, contest, loyalty program, partnership invitation, clarification
of the partnership terms. The article can be either on behalf of an expert or in
an impersonal format. Example
Tasks which can be solved:
- Informing on partnership conditions, special offers and loyalty programs promotion, maintaining partner relations.
Product range
A multipurpose structured article for presenting a list of specific offers, routes, additional options (such as sightseeing tours). May include 3 - 5 items. Example
A multipurpose structured article for presenting a list of specific offers, routes, additional options (such as sightseeing tours). May include 3 - 5 items. Example
Tasks which can be solved:
- Sales support
Own route
A structured description of the travel route. Can be used to present excursion,
gastronomic, sports, expeditionary tours. May contain recommendations for sales.
A structured description of the travel route. Can be used to present excursion,
gastronomic, sports, expeditionary tours. May contain recommendations for sales.
Tasks which can be solved:
- Sales techniques training, introduction of a complicated, new, atypical product
or technology
Guide
Professional opinion
on the territory infrastructure
on the territory infrastructure
Guide for profi
Structured information on a region, territory, country, resort. Can also include recommendations for routes building and/or a specific tourist product sales.
Can also be presented in a format of a list of locations grouped according to certain criteria.
Structured information on a region, territory, country, resort. Can also include recommendations for routes building and/or a specific tourist product sales.
Can also be presented in a format of a list of locations grouped according to certain criteria.
- Maximum number of characters - 10 000
- Up to 10 links
- Up to 10 pictures
- KPI — 1 500 - 2 000 views
Photo report
Show the event's significance
Photo report article
Reports from events or trips with a lot of illustrations. Illustrations in the text can be supplemented with a gallery. Should be released as close as possible to the date
of events, in a day or two.
Reports from events or trips with a lot of illustrations. Illustrations in the text can be supplemented with a gallery. Should be released as close as possible to the date
of events, in a day or two.
Tasks which can be solved:
Characteristics:
- Building of a positive image of the company, maintaining relationships with partners, a specific event promotion
Characteristics:
- Maximum number of characters - 5 000, recommended - 3 500
- Up to 10 links
- 8-10 pictures
- KPI — 1 000 -1 500 views
Analytics
Share how the project changed the market or territory
Profi Case Study
Success story of a project, territory, facility in numbers and facts. A longread
with analytics elements. Contains expert opinions on the case problematic.
Success story of a project, territory, facility in numbers and facts. A longread
with analytics elements. Contains expert opinions on the case problematic.
Tasks which can be solved:
- Positioning the company in the right market segment
- Promotion of the leader's personal brand
- Up to 8 000 characters, up to 10 photos, up to 10 links, no logo, no contacts block
- KPI — 2 000 views
Interview
Leaders' personal experiences and success stories
Dialog with Profi
Interviews with market leaders, top managers. The focus is on the development
strategies of a market or company. Example
Interviews with market leaders, top managers. The focus is on the development
strategies of a market or company. Example
Tasks which can be solved:
Characteristics:
- Promotion of the leader's personal brand, company's strategy, partnership policies
Characteristics:
- Maximum number of characters - 10 000, recommended - up to 8 000
- Up to 6 pictures
- Up to 10 links
- KPI — 2 000 views
Profi.Travel specialists will analyze your objectives, create an individual advertising campaign plan, help with the selection of informational reasons and materials' preparation.
