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PROFI.TRAVEL NEWS
At least 400 specialists will become travel experts in Samara region as part of Profi.Travel new special project
An online academy on Samara region for tourism professionals from all over Russia, as well as CIS countries, will start on October 31.The project is prepared by Profi.Travel together with the Ministry of Tourism of Samara region and Tourist Information Center. It is planned that at least 1000 representatives of tourist companies from Russia and the CIS countries will take part in it. At least 400 of them will pass the final testing and receive a diploma of a travel expert in the region.
The main task of the online academy — to tell about the possibilities of the Samara region for winter holidays, to create a professional interest in the tourism product of the region and equip them with the knowledge necessary to implement it.
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«Sales through travel agencies are an important part of the distribution chain of regional tourist products, — explains Alexey Vengin, CEO of the media holding Profi.Travel. — When a region conducts an active advertising campaign on the direct consumer, as the Samara region does, including in partnership with us, the recognition of the territory increases. At this point, it is necessary to connect tour operators and travel agents, so they can convert the interest of tourists into actual sales and form an organized, managed tourist flow to the region».
The online academy was created using gaming and interactive techniques. The educational part is based on a guide to the sights of the Samara region.
All material is structured according to the tastes of the 4 main target groups — families, couples, youth companies, and «silver-age» travelers.
Project participants will learn about the peculiarities of the region - seasonality, logistics, geography and study the main tourist attraction points with an interactive map. Detailed information about the infrastructure of the Samara region, itineraries and key events will be available to travel industry professionals at webinars from the headliners of the local travel industry and representatives of the regional administration.
In addition, without leaving the pages of the project, the participants will have the opportunity to establish working contacts with local host companies. Tour companies of Samara region presented their tours: tourist programs center «Pilgrim», «Marusya Travel», «The Tale of Wanderings», «Resort City», «Profcenter-Samara».
At the end of the project participants are invited to take a test. Those who answer all the questions correctly will receive a certificate of an expert on travel to the Samara region. Two places in a study tour of the region will be raffled off among the finalists, so that they can see everything with their own eyes and feel like a tourist.
All material is structured according to the tastes of the 4 main target groups — families, couples, youth companies, and «silver-age» travelers.
Project participants will learn about the peculiarities of the region - seasonality, logistics, geography and study the main tourist attraction points with an interactive map. Detailed information about the infrastructure of the Samara region, itineraries and key events will be available to travel industry professionals at webinars from the headliners of the local travel industry and representatives of the regional administration.
In addition, without leaving the pages of the project, the participants will have the opportunity to establish working contacts with local host companies. Tour companies of Samara region presented their tours: tourist programs center «Pilgrim», «Marusya Travel», «The Tale of Wanderings», «Resort City», «Profcenter-Samara».
At the end of the project participants are invited to take a test. Those who answer all the questions correctly will receive a certificate of an expert on travel to the Samara region. Two places in a study tour of the region will be raffled off among the finalists, so that they can see everything with their own eyes and feel like a tourist.
