How to calculate the effectiveness of the advertising campaign?
Typically the marketing indicators of digital projects are coverage, views and clicks, as well as recognition. But efficiency can be measured by specific tourists and applications.
In a project for the Altai Krai
, we counted how many tourists came to the region after contact with advertising. Our technology allows us to track that the mobile device, from which a tourist saw a banner or visited a page, has moved to the region we need.
An important part of the distribution of the tourist product is through travel companies, but calculating the effectiveness of advertising in b2b is a very difficult task. For the Dubai Tourism Office
we use the Loyalty system, which allows us to involve travel companies in study of the product and as a result see real bookings for tours for the destination we are interested in.
In general, these preparation algorithms: analytics, product selection, performance analysis can be applied to any project.
Of course, it is possible to create advertising campaigns relying on inspiration, but if they are based on structural analysis and figures, this will give a predictable result and the ability to evaluate it.
We at Profi.travel
are keen on numbers and crazy about efficiency.